Why are Europe’s Gluten Free Markets so Under-developed Compared to the Us? Google Data From Dec 08 is Used to See What They Search for …
INTRODUCTION
The concept of the GFP matrix was developed to understand what constitutes the characteristics of a mature gluten free market and how different communities approach searching for gluten free products. This article explores the differences between
Australia and the US and key European communities.
So far in the research of markets there has been [...]
