Posted on February 16, 2010.
INTRODUCTION
The concept of the GFP matrix was developed to understand what constitutes the characteristics of a mature gluten free market and how different communities approach searching for gluten free products. This article explores the differences between
Australia and the US and key European communities.
So far in the research of markets there has been [...]
Read Full Post |
Make a Comment ( None so far )
Posted on February 6, 2010.
Previous original analysis by GFP showed that Canada had one of the highest online ‘searches per celiac per month’ of any country at 3.3. The following analysis uses Google data sets. The Canadian value was only slightly behind Australia at 4.2 and ahead of the USA at 2.7 for 2008. This update report looks [...]
Read Full Post |
Make a Comment ( None so far )
Posted on February 5, 2010.
In this article gluten free research shows:
The definition of Tier 1 (very low) and Tier 3 (very high) gluten markets
Outliers to the standard trend called hyper and hypo markets
A linear relationship is shown between raw searches and Adjusted Celiac Searches
A logarithmic relation is shown between a countries adjusted searches [...]
Read Full Post |
Make a Comment ( None so far )
Posted on January 18, 2010.
In short, a Nielson Co. report reveals that revenues from items labelled gluten-free have soared almost 20 percent in the past year (2008) to $1.7 billion from $1.4 billion in May 2007. Sales have increased 74 percent compared with 2004. Some items, like gluten-free gum and pet food, only entered the market in 2008.” ref [...]
Read Full Post |
Make a Comment ( None so far )
Posted on January 15, 2010.
In short, a Nielson Co. report reveals that revenues from items labelled gluten-free have soared almost 20 percent in the past year (2008) to $1.7 billion from $1.4 billion in May 2007. Sales have increased 74 percent compared with 2004. Some items, like gluten-free gum and pet food, only entered the market in 2008.” ref [...]
Read Full Post |
Make a Comment ( None so far )
Next Entries »
